The ZIP-level Map is a wholesaler's and flipper's dream. There is nothing that has as big an impact on your success as knowing WHERE to focus your time, money, and effort.
The micro-market view alone can save you tens of thousands in marketing costs just by knowing which ZIP codes and pockets to target for acquisitions — and which to avoid. The same is true when it's time to flip the contract or sell: a property in a high-demand pocket practically sells itself compared to the same property in a flat or declining area no one wants. On top of the marketing savings, you win by not wasting weeks and months pushing boulders uphill in dead-end markets.
As a wholesaler or flipper, you need to always be in vibrant, high-activity markets where homeowners and investors want to be — and a few minutes on the ZIP-level Map (or The Table at ZIP level) gives you the answer. Another big benefit of choosing the hottest micro-markets is the automatic appreciation that lifts every property in that sub-market. Appreciating markets are forgiving — you can make nearly every mistake in the book and still come out looking like a genius.
The question is: why spend your time, money, and risk in flat or declining markets when it's so easy to be in the higher-demand, appreciating ones?
On the new platform: switch the geography level to ZIP, shade the Map (or rank The Table) by the indicator that fits your business — e.g. Market Outlook for hotness, or the Cash Flow Boost strategy — and read the strong pockets to target vs. the weak ones to avoid.